Thursday, September 17, 2009
New coolness
So The Name of the Wind is coming out in Portugal soon. Look what they're doing to promote the book:

How cool is that?


P.S. In case you're wondering, the answer is pretty fucking cool.

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posted by Pat at


Blogger Yoni said...

I'm really tempted to shout "First" here, but I know Pat will delete me from the board and his heart forever.

September 17, 2009 8:36 AM  
Blogger Jay said...

Sweet. And it doesn't look low budget really, which is quite a feat considering i haven't ever seen anything like this for a book release. i hope it gets shown on portuguese tv a lot. yay!

September 17, 2009 8:47 AM  
Blogger m said...


that was hot!

September 17, 2009 8:51 AM  
Blogger Wysen said...


They have commercials for books? I think the only two books I've ever seen a commercials for in the US is the Bible and Dianetics.

September 17, 2009 9:00 AM  
Blogger =heck= said...

This post has been removed by the author.

September 17, 2009 9:13 AM  
Blogger =heck= said...

How do you say "kickass" in Portuguese?...

September 17, 2009 9:15 AM  
Anonymous Eve said...

Damn, I wanna write a book that get such a hot comercial too!

The vid. is pretty cool, but the language...sorry...whenever i hear it it reminds me of my good memory...

September 17, 2009 9:25 AM  
Blogger Judy said...

Dang Pat!!!!!!!! Goosebump inducing........ Why don't we ever have killer commercials like that for books here in the US?? Talk about inspiring people to read!!!! :o)

September 17, 2009 9:30 AM  
Blogger Noah said...

Pat when are releasing the movie rights:P

September 17, 2009 9:33 AM  
Anonymous Anonymous said...

Shiny! Apparently Portugal kicks some major butt!

September 17, 2009 9:34 AM  
Blogger Verónica said...

I just love it! :)

September 17, 2009 9:34 AM  
Blogger Captain Joe said...

That was... pretty fucking cool.

Joe out.

September 17, 2009 9:36 AM  
Anonymous Cecrow said...

I didn't understand a word of it - and yet I agree with you!

September 17, 2009 9:41 AM  
Blogger Ink said...

Okay, that was the best book trailer ever. I think it even beat that freaky Guillermo Del Toro trailer. And, you know, he has certain cinematic advantages. So, you know, Booyah!

September 17, 2009 9:42 AM  
Anonymous Rachel said...

That was amazing!!! I don't understand a word, but I know exactly what it said because I've read the book so many times.

September 17, 2009 9:48 AM  
Blogger Tyson said...

Good to know that overly dramatic male voice overs aren't confined to the US. I don't know what he's saying, but dammit I know I'd better pay attention. Sounds important.

September 17, 2009 9:50 AM  
Blogger Jeff said...

Rad! I'm jealous that they have commercials for books!

September 17, 2009 10:01 AM  
Blogger Training Consultants, Inc. said...

awesome cover art too. But whats with the christian symbol?

September 17, 2009 10:01 AM  
Blogger regina said...

I don't even know what they're saying and I still got super excited! I'll probably go home and read it again...for the fourth time... :D

September 17, 2009 10:10 AM  
Anonymous Lusitano said...

Im waiting for the book to arrive to our bookstores (here in Portugal). The video is really cool, the voice was a little too strong i think, but "Gailivro" do this kind of things very often to promote the books, so it may happen to see more videos of the next books again. I'm really impacient to read it.

September 17, 2009 10:16 AM  
Blogger Karl Ruben said...

Without family... without friends... without a home... one boy stands alone... to learn the secrets of the world that took away all that he ever knew... to make himself ready... for revenge!

(Yeah, I know that's not really the plot, but Overly Serious Trailer Voiceovers do not concern themselves with nuance.)

September 17, 2009 10:21 AM  
Blogger Alec said...

Why does Portuguese sound like Russian with that narrator's accent?

September 17, 2009 10:38 AM  
Blogger Joe said...

That was fantastic! I'm fairly sure I've never seen a commercial for a book aside from the ones that Wysen mentioned.

September 17, 2009 10:55 AM  
OpenID krispyz said...

Pat, I cannot wait until someone asks to make a movie out of your book. It is be BA.

September 17, 2009 11:03 AM  
Anonymous Anonymous said...

How cool? Very

Although I would of liked to see blue fire or a scrael crawling around some where. The leafs where a nice touch, to ebb the coolness more towards the reality of the book.


September 17, 2009 11:39 AM  
Anonymous RobinHelene said...

How cool? Way!

Love the music and the tone of the narrator. Even without subtitles, and with some of the words close enough to English to understand, the gist of the - what seems like an upper class movie trailer - commercial is inspiring. Makes me want to read the book -- again!

September 17, 2009 11:53 AM  
Blogger Murdoc said...

Cecrow, regina, and anyone else not understanding what the narrator is saying:
It's the Kvothe's introduction to his story. You know, "My name is Kvothe. I have stolen princesses..." etc. The images correspond with what he's saying, like the stack of books when he mentions the University and the sheet music when he mentions the "songs that make the minstrels weep."

September 17, 2009 12:06 PM  
Blogger Deborah Wolf said...

Oooh, that's fucking COOL. I have trailer envy.

September 17, 2009 12:33 PM  
Blogger RedObserver said...

Well that's new to me- a video trailer for a book.

But new or not, the visuals were very cool.

September 17, 2009 1:02 PM  
Anonymous Soren said...

You're the only author who deserves trailers for his books Pat.
Keep up the awesome work.

September 17, 2009 1:06 PM  
Anonymous Laura said...

I think maybe the people who did this trailer should do the movie! I would have liked to see Kvothe's hair when he lowered his hood, but i like how they keep everything for us to imagine...characters etc etc.

September 17, 2009 1:19 PM  
Anonymous Anonymous said...

Hey Pat, every time I watch that video the voice kind of reminds me of Arnold Schwarzenegger...yes? no? maybe?

September 17, 2009 1:31 PM  
Blogger Laura said...

The trailer for the book was so good I want a movie too...y'know whenever you get a lucrative offer from hollywood.

September 17, 2009 1:53 PM  
Anonymous Rita (Portugal) said...

Murdoc is rigth, but he says a little more. The words after the 0:46 seconds are:
This is my legend. Want to know the truth? Too bad for you!

I think we have this commercials because the publishers need to atract readers. Books are expensive here, for most people and because of that, unfortunately, there are few people buyng books in Portugal.

Fortunately, that isn't my case and I have already read the book in portuguese (yes, I had the privilege to recive the book before it arrives in bookstores :p).
I LOVED the book!In my opinion, that's, probably, the best fantasy book of the year published in my country. Now, I'm a fan of your work Patrick =D

P.S - I wrote a very positive review about "O Nome do Vento" on Rui Baptista's Blog (Bela Lugosi is Dead).
Here's the link if you wanna take a look (it's in portuguese of course :p)

Sorry for the english :/

September 17, 2009 1:56 PM  
Anonymous Anonymous said...

Why is the US the only country who doesn't promote books this way? I have seen I think ONE book ad on television here, and bunches for foreign books.

September 17, 2009 2:25 PM  
Anonymous Zarg said...


Even if the movie's completely in a language I can't understand, I would see it if it was half as good as that book trailer.

I've seen one or two commercials like this in the US... but they sucked and made me want to get their books less.

(P.S. My verification word was "lickedna." Who writes that shit?)

September 17, 2009 2:49 PM  
Blogger Mr. Rommel said...

That is the very first book commercial I have ever seen.
Very awesome.

September 17, 2009 2:50 PM  
Anonymous Anonymous said...

Why don't they do that in the US!

September 17, 2009 3:17 PM  
Anonymous Anonymous said...


September 17, 2009 3:19 PM  
Blogger Skatkdqh94 said...

Did they film the scenes specifically for the book? That's really impressive. It'd have been even better if instead of the lit candle suddenly blowing out, an unlit one was lit using sympathy

September 17, 2009 3:22 PM  
Anonymous Another Pat said...

So....when do we get to see that with you personally doing the english voice over? ;)

It is pretty fuckin' cool, I just wish I understood more than the names >.<

September 17, 2009 4:40 PM  
Blogger SiloG said...

who the hell can translate this for me?;D
We gotta know what there saying it's like having the second book in klingon(clingon?)idk

maybe not as in high suspense but still!

September 17, 2009 5:32 PM  
Blogger J.M. said...

Portugal rules.

September 17, 2009 5:52 PM  
Blogger Aaron said...

I always find it a bit odd when books are advertized through a visual medium like commercials. I've only seen it done once before on tv, but advertizing something on tv that's meant to pull people away from tv just seems a

September 17, 2009 7:24 PM  
Anonymous Matt F. said...

I nearly shat myself, that was so awesome.

September 17, 2009 7:51 PM  
Anonymous Craig said...

North America in general needs to start heeding Portugal's example. Books ought to be pushed, especially excellent books like yours! <3 (to you and ze book.)

September 17, 2009 10:37 PM  
Anonymous Moteth said...

Im going to go against the grain and say that the trailer doesnt do the book justice. Hate me if you must, but dang - it looked cheap!

September 17, 2009 11:50 PM  
Blogger Michael said...

That is so awesome! I wish I understood portuguese. It would be awesome if we had trailers for books in the U.S.

September 17, 2009 11:52 PM  
Anonymous Anonymous said...

I hope they make a movie for this and use the Sword of Truth series by goodkind as an example of what NOT to do! :)

If this became a movie I'd like at least the quality of Eragon.

I'd prefer it to be as beautiful as LOR

September 17, 2009 11:57 PM  
Blogger Summer said...

This post has been removed by the author.

September 18, 2009 12:18 AM  
Blogger Summer said...

This is fun to watch because I keep on catching words and going, "Ooh, Trebon!" and, "Aha, Felurian!" and, "Oh, that bit with the music is probably either 'make the minstrels weep' or 'once I sang colours to a blind man'." Awesomeshiny trailer.

... But it would be even cooler if I spoke Portugese. Sigh.

September 18, 2009 12:18 AM  
Blogger sparkly said...

Very fucking cool. And whoever made that, should do the movie/miniseries.


September 18, 2009 12:51 AM  
Anonymous N said...

I just wanted to say that your book "the name of the wind" is awesome, one of the best ones I have ever read. Maybe even THE best. I am reading it for the second time now. Looking forward the next one, when ever you are done with it, I'll be waiting :D

A bit offtopic for this blog entry :p Anywho, good luck with the release!

September 18, 2009 6:27 AM  
Anonymous Anonymous said...

goin back to a blog a few weeks ago on movie kool would it be if they would make a movie of NOTW as kool as that advert x

(and wow i hav an actual real word on the word verification- bluest)

September 18, 2009 6:38 AM  
Blogger Andrea said...

amazing!!! didnt deserve less though! Im crossing over to Portugal so i can watch it on TV. lol

September 18, 2009 8:03 AM  
Blogger Michael said...

I wish I spoke Portuguese

September 18, 2009 8:30 AM  
Blogger Beth said...

Damn, that looks like a movie trailer! A sexy movie trailer of awesome! If the Portuguese don't fall all over themselves to buy the book after seeing that, there's gotta be something wrong with them. Just sayin'.

September 18, 2009 8:46 AM  
Blogger Priscilla said...

*gurgles* I want to buy the book again, and I already have three copies.

September 18, 2009 9:11 AM  
Anonymous Steven Till said...

That's one of the better book trailers I've seen. Definitely more high quality than most. Impressive.

The Book Trailer Blog is an interesting site for video book trailers as well, showing how people use video as a viral marketing medium to promote their books.

September 18, 2009 9:28 AM  
Anonymous In the light of her burning bridges said...

Wow!! That is totally awesome!! This makes me think good things of the possibility of a movie... at least if the people in portugal film it :P

September 18, 2009 10:08 AM  
Anonymous Anonymous said...

holy crap man.

You have to do a movie now.

September 18, 2009 11:38 AM  
Anonymous Elephant said...

A bit off topic I know, but what exactly *is* a Barrow King?

September 18, 2009 12:22 PM  
Anonymous OCrítico said...

I’m from Portugal and I really want to read this book.

However, I never watched this trailer on TV – book trailers rarely come out on TV. We could only watch this video on literary blogs and sites. But it is very nice, better than others.

And he basically says what you have on overview: “My name is Kvothe. I have stolen princesses back from sleeping barrow kings. I burned down the town of Trebon. I have spent the night with Felurian and left with both my sanity and my life. I was expelled from the University at a younger age than most people are allowed in. I tread paths by moonlight that others fear to speak of during day. I have talked to Gods, loved women, and written songs that make the minstrels weep. You may have heard of me. This is my legend. Want to know the truth? Too bad for you!”

Well, I wish I enjoy this book.

September 18, 2009 1:20 PM  
Anonymous Vinny K said...

That was absolutely amazing. It's the first time I've seen a promotional commercial for the release of a book. If you ask me, it should be done more often to promote the release of sequels to bestselling books. Or for the release of a book from a well known author. Bottom line, your assessmant of 'pretty fucking cool' is right on target.


September 18, 2009 1:42 PM  
Anonymous Alex =) said...

I got an email with the Video, and that made interested...looking forward to read it. This isn't the first trailer for books that i've seen though...

Hey Pat, hope you don't forget the Portuguese public in future events. The majority of Americans think Portugal is a Spanish city...c'mon, the American flag on the moon was made by Portuguese people,as well as Michael Phelps swim

September 18, 2009 2:17 PM  
Blogger R said...

Wow I think I just creamed my panties! That was pretty hot Pat! I was just thinking how I was going to start reading NOTW again tonight but I forgot it at my other office :( now I have nothing to do all night but play with faceook and re-read your blogs...

September 18, 2009 3:27 PM  
Blogger Amanda said...

Wow. It's days like today that I wish I spoke Portugese. Translation anyone?

September 18, 2009 5:10 PM  
Anonymous Theo said...

Wonderful and Visionary.

The Best "So Called " novel trailer I've ever seen.

September 18, 2009 6:38 PM  
Anonymous Theo said...

Wonderful and Visionary.

The Best "So Called " novel trailer I've ever seen.

September 18, 2009 6:40 PM  
Anonymous Nanoboy said...

I've seen other trailer for this book however the one i saw was an Spanish Commercial.

As far as i know it came out long ago.

Pat i hope you don't mind i post the link:

September 18, 2009 9:54 PM  
Blogger Tommy said...

dam. it totally looks like a movie trailer. another thing in life to look forward to. 3 books, 3 movies, 1 down, 5 more to go......XD

September 19, 2009 7:26 AM  
Blogger Jimi Harmonica said...

Liked the clip, loved the book, what is taking so long for wisemans fear to come out

September 19, 2009 9:05 AM  
Anonymous Rayeth said...

Why don't we get awesome commercials like this in the US? That's just mind-boggling. Bet you, there would be so many more readers if publishing companies made commercials here. And god does that look awesome. I think the music in combination with the riding and the dark forest gave me a bit of an adrenaline rush. Are book commercials common in (insert wherever that commercial came from here) or is this special?

Also, in case you haven't seen this yet:
It's quite a good website and I think it will amuse you.
that one will take considerably more work to get through.

September 19, 2009 11:11 AM  
Anonymous Anonymous said...

I am tempted to move there and learn the language just to see commercials for books. Why cant Amercian's be that cool?

September 19, 2009 12:20 PM  
Anonymous Anonymous said...

Wow that is awsome advertising, not to mention the cover of that book might be the best one yet. ITS AWSOME!

September 19, 2009 5:13 PM  
Blogger Sylph said...

That was, to coin a phrase, "fucking awesome". It's a shame we don't have decent ads for books over here in England. The only book adverts we get are for some "celebrity" (I use the term loosely) cough*Katie Price*cough about their (ghostwritten) "autobiography", telling the harrowing tale of how they're mistreated by the media and are now considering a (horrific) career in pop music. Either that or it's an ad for some asinine toy the kid forgets in half an hour.
Sorry, didn't mean to rant on your blog, Pat. :D Love the video.


September 19, 2009 8:12 PM  
OpenID milkyun said...

well,that was exciting!!

September 19, 2009 10:25 PM  
Anonymous Anonymous said...

Well I live way over here in Australia and can tell you we never get ads like that.

Keep going with the awesome books Pat, you are growing an ever larger fan base over here, and I recommend your book to everyone I know and we all love it, can't wait for the second book, and man I wish we had ads like that for books here...


September 20, 2009 3:18 AM  
Blogger thelifeandtimesofnicholasjoseph said...

thats is sooooooooo fucking their cover too

September 22, 2009 3:47 AM  
Anonymous Anonymous said...

Love your book, but watching this trailer, I remember that I expected the book to be much darker, although the darkness apparently only really starts in the second book.
(And man, was I annoyed at the first moment, when I noticed that this book is mostly a retrospection! But don't worry, I really loved it.)

September 22, 2009 2:16 PM  
Blogger Claire said...

SO awesome! The United States should indeed do trailers for books!

September 22, 2009 2:49 PM  
Blogger Cacki said...

Portugal rocks for having epic book commercials... and it's official... Name of the Wind would be one breath taking, life changing, pay-way-too-much-to-see-it-a-million-times kind of movie!

September 22, 2009 3:02 PM  
Blogger Beerbottles said...

Has anyone seen the fan trailer for Name of the Wind on Youtube? James McAvoy isn't my choice for Kvothe but I thought it was pretty damn good....

September 22, 2009 4:25 PM  
Blogger Derek said...

Please have someone translate it into English!! If we had sweet trailers like that for books in the US, I think we'd sell more (well maybe, maybe not... but it would still be awesome) - bravo the Portuguese!!!

September 24, 2009 3:30 AM  
Blogger Maggie said...

I think this is even cooler than the "me llamo Kvothe" trailer of a few months ago.


September 24, 2009 5:09 PM  
Anonymous Anonymous said...

That. Was. AWESOME!

I just finished your book on the recommendation of a friend, and I loved it. It was incredibly well written, and I cannot wait until the second book comes out.

September 24, 2009 5:09 PM  
Anonymous AwesomeX said...

You have an awesome beard, and you write awesome books. A tip of the hat to you, good sir.

September 24, 2009 8:04 PM  
Anonymous Error707 said...

I'll use your response, it's pretty fucken sweet!

September 24, 2009 8:33 PM  
Anonymous Nathan said...

Pat, I just bought your book. Personally, I'd rather just give you 10 bucks, but whatever. Go have a cheesebuger on me.

September 24, 2009 10:20 PM  
Blogger Diogo said...

He made the same presentation that appears in backside of the book. It's mading sucess this book here in Portugal, I'm reading it too, so fucking amzing! waiting for the second!

September 25, 2009 3:50 PM  
Anonymous Anonymous said...

I'm portuguese and I have to agree with you, this trailer is "kickass" (parte tudo; in portuguese)!! I'll try to translate it for you:
"My name is Kvoth. I have saved princeses from the "Unwaken" Tombs, caught Trebon on fire. I have passed the night with Felurian and left with sanity and life. I was kicked from College at the age which most students are admited. I have walked paths at the moon shine that others are afraid to pronounce during the day. I have talked to gods, loved women and wrote songs that make the other composers cry. It's possible that you heard of me, this is my legend. Do you want to know the truth? Worst for you..." This is not a perfect translation, but it was what I could do for you. ;) For those who think portuguese seems russian: it is not! The only thing that may sound russian is the voice's tone, a little much "dark", but russian? NO!

PS- Good luck, Pat! :D

September 26, 2009 2:25 PM  
Anonymous Inês said...

I'm from Portugal and I really like the trailler of the book, but the voice... we don't talk like that! LOOL
And he is saying the plot of the book.
I'm really looking forward to read the book!

September 28, 2009 11:48 AM  
Blogger Nathan said...

WOW.... now THAT is a promotion! My god... so intense, so... just wow. They had better like it over there, Pat!

And yeah, I don't think I have ever seen a commercial for a book like that in the States. Unless they make it into a movie, of course. That was just plain freakin awesome!

September 28, 2009 4:55 PM  
Blogger Brandon said...

Yeah why don't we do trailers and posters for books here in the states? We should promote them like we do movies.

This is why I didn't know about Name until 2008!!!! Perhaps if I would have seen a trailer or poster about it...

September 29, 2009 2:49 PM  
Blogger Pektop said...

This looks more like a movie trailer than a book commercial, the fanciest book advertisement I ever saw before this was a nicely illustrated poster in the london underground..

In other words, I think it's awesome!

October 6, 2009 5:33 AM  
Blogger Roswitha said...

WOW. That rocked. The feel of it was totally on target; I even liked the voice used.

If that doesn't make you want to read the book in any language, you must be bloodless.

October 7, 2009 9:51 AM  
Anonymous Anonymous said...

That was really cool, im guessing its saying, "Ive stolen princesses back from sleeping barrow kings. I burned down the town of treborn...." etc etc cos iheard trebon and Felurian in there lol. That sounded pretty intense if i heard that in the UK id be a happy happy boy

October 14, 2009 7:23 AM  
Blogger Vitor Cardoso said...

I have to say it, even tough I'm brazilian(and thus have little affinity with the portuguese people, thanks to my history class), but damn, they did a pretty awesome job! I just finished reading the book(my new record, around 10 hours straight) and want to open it again o/

congratulations, both Pat(may I call you that? I'm rather lazy to remeber names longer than 5 letters...) and portugal(can't really make it small...)

by the way, hello, I'm new here and it seems I'm rather late... well, I did find this blog only after I finished the book...
Cya o/

October 17, 2009 10:08 PM  

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